Performix began as a performance nutrition brand. As the company grew, the team set out to extend the brand into physical space through Performix House, a membership-based fitness club launched in New York and later expanded to Los Angeles.
I worked across packaging and website refreshes for the core Performix brand while also helping define Performix House as a distinct but connected experience. The challenge was creating something elevated and cultural, closer to a private members club than a traditional gym, without losing the credibility of an established performance brand.
The work spanned identity, visual language, and experiential applications. Everything needed to function across product, digital, and physical space while reinforcing a single system.
Rather than treating Performix House as a one-off concept, the goal was to build a platform that could scale across locations and formats without dilution.