I’m a creative director and brand designer with experience building and evolving brands across fashion, technology, consumer products, and media. My work sits at the intersection of strategy, visual systems, and storytelling, focused on helping brands show up clearly and consistently in the real world.
I’ve worked with global brands, early-stage startups, and creative teams at different scales, often partnering closely with founders and internal stakeholders to translate ideas into durable brand systems.
I specialize in brand identity systems and creative direction, helping teams define how they look, sound, and behave across touchpoints.
My work typically includes:
• Brand identity and visual systems
• Creative and art direction
• Campaign development
• Packaging and physical experience
• Digital and content design
• Narrative and positioning support
I’m especially interested in work that balances clarity with character, systems that feel intentional without becoming rigid.
I’ve spent the last decade working inside agencies, startups, and independent studios.
I co-founded and led COMBO NYC, a boutique brand studio focused on identity and system design, where I worked with clients including Nike, GAP, Alexander Wang, Instagram, Diageo, Shopify, and a range of early-stage companies. During that time, I led multidisciplinary teams, shaped creative strategy, and built a studio culture centered on craft and collaboration.
Before that, I was part of the founding team at Away, where I helped build the brand from an early concept into a globally recognized direct-to-consumer company, defining everything from identity and packaging to product design and digital experience.
Earlier in my career, I worked at Mother New York, contributing to brand and campaign work for clients such as Reebok, Liz Claiborne, Sugar in the Raw, and White Pike Whiskey.
Today, I work independently, partnering with agencies and teams on brand, identity, and creative direction projects.
I tend to work closely with small teams and decision-makers. My process is collaborative, structured, and flexible, built around understanding the problem before designing the solution.
In practice, that means:
• Listening first
• Defining the system, not just the surface
• Designing with scale and real-world use in mind
• Leaving room for brands to grow without losing coherence
I’m comfortable leading projects end-to-end or integrating into existing teams, depending on what the work requires.
I’ve partnered with brands and agencies across consumer, fashion, technology, and media, including Nike, Instagram, Shopify, GAP, Diageo, Away, and Ann Taylor, as well as agencies such as Ogilvy, Mother, Mythology, and Sylvain.
If you’re building something new, refining an existing system, or need creative direction to bring clarity to a project, I’m always open to a conversation.