Working closely with Creative Director Allison Aver, we supported this initiative by applying the refreshed visual language across brand systems and touchpoints. Our work included the brand book, identity extensions, stationery, website look and feel, photography direction, and brand strategy to ensure the new language felt coherent and lived in.

The brief was not to reinvent the logo but to make the brand system work in real moments across media, retail, and customer experience. We crafted visual frameworks and tools that allowed the refreshed identity to scale without losing its sophistication or intent.

Our approach ensured the brand’s heritage and elevated aesthetic were reinforced at every touchpoint while allowing space for editorial nuance and real world context.