THE CHALLENGE:
Most outdoor brands relied on clinical language, aggressive colors and technical aesthetics. The challenge was to create a brand that felt optimistic, approachable and equally at home on a weekend hike, a neighborhood picnic or a family camping trip.
THE APPROACH:
Working with the founding team, I led the creative direction for the visual identity, developing a cohesive system across typography, color, packaging, photography, digital and brand guidelines. Every decision balanced scientific credibility with warmth, creating a visual language that felt contemporary, playful and rooted in nature without relying on familiar outdoor clichés.
THE OUTCOME:
The result was a flexible brand system that gave Kinfield a distinctive presence in a rapidly growing category. Rather than competing through technical claims alone, the brand built recognition through personality, optimism and a consistent visual language that made the outdoors feel more accessible.
Role
Creative Director
Agency
COMBO
* Brand strategy
* Creative direction
* Visual identity
* Art direction
* Typography
* Color system
* Packaging direction
* Photography POV
* Digital design
* Website direction
* Brand guidelines