The work spanned product thinking, packaging design, and brand expression. This included designing and producing the original luggage box, defining the physical system around the product, and establishing how the brand showed up in real space and real use.
Away’s visual language is calm, composed, and confident. This project extended that ethos into the product’s physical construction.
All of this work happened pre-launch, before marketing, retail, or scale. It was about building the core. Making sure product, packaging, and brand language worked together as one system from day one.