THE CHALLENGE:
The development offered thoughtfully designed residences, retail and shared amenities, but it lacked a clear identity. The challenge was to define what the property represented before translating that strategy into a complete brand system.
THE APPROACH:
As Creative Director, I led the brand strategy and creative direction, beginning with competitive research across identity, interiors, positioning and tone of voice. Working alongside By Babba and the Showfields team, we established the brand story, positioning and strategic principles before developing multiple visual territories and a flexible identity system designed to work across physical and digital environments.
THE OUTCOME:
The result was a scalable brand platform that unified architecture, digital experiences, packaging and communications under a single point of view. By defining the strategy before the identity, Showfields launched with a brand built to evolve alongside a new model for retail.
Role
Creative Director
Agency
COMBO
* Brand Strategy
* Creative Direction
* Identity System
* Brand Launch
* Photograph POV
* E-commerce
* Digital Marketing
* Brand Guidelines
* Brand Extension