THE CHALLENGE:
The category was crowded with brands competing on ingredients, claims and incremental product innovation. The challenge was to evolve the existing identity without losing the equity already established at retail while creating a system capable of supporting a broader brand ecosystem.
THE APPROACH:
As Creative Director, I led the development of the visual strategy and identity system, beginning with competitive research and creative exploration before establishing a scalable framework. The work extended across typography, color, packaging, photography, digital experiences, environmental graphics, website concepts and retail, ensuring every touchpoint contributed to a cohesive brand experience.
THE OUTCOME:
The result was a flexible identity system that positioned Performix beyond the supplement aisle. By connecting products, retail and branded experiences through a unified visual language, the brand gained a stronger foundation for future growth.
Role
Creative Director
Agency
COMBO
* Competitive research
* Brand strategy
* Visual strategy
* Identity system
* Packaging system
* Typography
* Color palette
* Graphic language
* Photography direction
* Digital direction
* Website concepts
* Environmental design
* Retail experience
* House branding
* Brand rollout