Identity system for Instagram’s creators platform, built for global rollout across social and content, with a flexible mmakrk, typography, and motion-ready guidelines.
As the business continued to grow, the founder decided to expand into women’s. Two years after the men’s rebrand, we returned to evolve the system. The challenge was to extend the brand without losing what made it work in the first place.
What began as a men’s brand became a broader platform. The system scaled across categories and audiences without dilution.