Ann Taylor – Brand Refresh

Commissioned to help usher in a modern era for Ann Taylor, I collaborated with Creative Director Allison Aver to develop a refined visual and verbal brand system aimed at today’s working woman, ages 25–45. While the new logo was developed independently, I led a team of four in building out the surrounding brand language—photography direction, tone of voice, packaging, color illustration, typography, and layout systems.

Ann Taylor – Brand Refresh

Commissioned to help usher in a modern era for Ann Taylor, I collaborated with Creative Director Allison Aver to develop a refined visual and verbal brand system aimed at today’s working woman, ages 25–45. While the new logo was developed independently, I led a team of four in building out the surrounding brand language—photography direction, tone of voice, packaging, color illustration, typography, and layout systems.