Ann Taylor – Brand Refresh

Commissioned to help usher in a modern era for Ann Taylor, I collaborated with Creative Director Allison Aver to develop a refined visual and verbal brand system aimed at today’s working woman, ages 25–45. While the new logo was developed independently, I led a team of four in building out the surrounding brand language—photography direction, tone of voice, packaging, color illustration, typography, and layout systems.

Atticus – Brand Identity

Atticus was a men’s skincare startup built around environmental intelligence—using geography, weather, and climate data to tailor recommendations. We developed the brand from the ground up: logo, mark, color system, photography direction, typography, and packaging across eight SKUs.

Designed for men 15–35, the identity balances clarity and confidence with a modern, technical edge. Deliverables included a full brand guide to support product rollout and retail presence.

Away – Brand Launch

As one of four original team members, I helped launch Away from the ground up alongside Jen Rubio, Steph Korey, and Kapono Chunk. I led design across product, brand, website, and packaging—establishing a visual identity that remains virtually unchanged since launch.

From unboxing to UX, every touchpoint was crafted to feel purposeful, modern, and elevated—bringing thoughtful design to the travel category for a new generation of global citizens.

Nike Golf – Product Redesign

Partnering with Mark Aver, we reimagined Nike’s line of golf balls—refreshing a legacy product to better resonate with a younger generation of golfers. We designed the packaging, custom typography, and ball graphics to create a unified and elevated experience.

The result is a bold, high-contrast system that brings clarity and energy to the category while staying true to Nike’s performance-driven DNA.

Instagram Creators – Brand Launch

Launched to support and empower emerging voices, Instagram Creators was built as a resource hub for the next generation of digital storytellers. Working with Creative Director Daniel Stoddart and creative agency Bus Group (Germany), we developed the visual identity, templates, and tone of voice from the ground up.

The brand is designed to be inclusive, flexible, and creator-first—meeting young audiences with clarity, warmth, and visual confidence.